A reduction in slogans such as “I’m Lovin’ It” or “Finger Licking is Good” may create a significant dent in childhood obesity, a new study suggested, that attempts to investigate the effect of TV fast-food ads on obesity.

Prohibition of fast-food commercials would reduce young obese children by 18 percent and obese older kids by 14 percent, researchers said.

In experts’ opinion, it’s the first study which shows that the TV commercials of fast-food have such a great impact on childhood obesity.

“Our study provides evidence of that link,” said study co-author Michael Grossman.

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